Audit your workflow
List every content task from the last week and roughly how long each one took, so you can see where the hours actually disappear.
Learning Path
Content & Marketing
The complete weekly system for a solo content owner: one brief in, a week of edited captions, on-brand visuals, short clips, and no-camera video out, scheduled from a single calendar.
Beginner-friendly14 modules~4h 38m total6 tools
Finish with: A documented weekly pipeline that lands in a scheduled Buffer calendar, with top performers fed back into next week's brief.
Who this path is for
Solo marketers, social managers, and founders who own the entire content calendar without a copywriter, designer, or video editor to hand any of it off to.
You are expected to post daily across four platforms, and every asset starts as a blank doc, a stalled caption, and a design request that comes back a day late. Meanwhile one good long video sits in a folder because cutting it into clips is a whole afternoon you never have.
Build next: Build a repeatable weekly system where one brief goes in and a week of on-brand captions, visuals, and short clips comes out.
Outcomes
What you'll be able to do
- A reusable brand-voice Claude Project plus a documented weekly pipeline that turns one brief into a week of edited, on-brand posts.
- An on-brand visual kit made by job: quote cards in Ideogram, hero shots in Midjourney, and one layout resized for every placement in Canva.
- A dozen captioned vertical clips from one long video, plus no-camera avatar and AI B-roll video, all queued in Buffer.
Curriculum
What you'll actually build
14 modules, ~4h 38m of hands-on work. Every lesson centers on one tool and ends with a deliverable you keep.
Build a brand-voice system in a Claude Project
A Claude Project loaded with your voice brief, rules, and personas that makes every draft start on-brand instead of generic.
ClaudeFree starter lesson22 min
Build a brand-voice system in a Claude Project
A Claude Project loaded with your voice brief, rules, and personas that makes every draft start on-brand instead of generic.
ClaudeFree starter lessonClaudeAssistant
Deep reasoning, long documents, and agentic work. You work inside the real tool for all 22 minutes; the module ends when the deliverable above exists.
Turn positioning into a month of angles and hooks with ChatGPT
A content-pillar map and a reusable hook-and-angle bank you pull from all quarter.
ChatGPT18 min
Turn positioning into a month of angles and hooks with ChatGPT
A content-pillar map and a reusable hook-and-angle bank you pull from all quarter.
ChatGPTChatGPTAssistant
Conversational AI for writing, coding, and analysis. You work inside the real tool for all 18 minutes; the module ends when the deliverable above exists.
This module unlocks with Pro. Checkout is not open yet; early access costs nothing today, no card.
Turn one brief into a week of platform-native captions
A week of platform-native caption drafts built from a one-line brief and your three best-performing posts.
Claude24 min
Turn one brief into a week of platform-native captions
A week of platform-native caption drafts built from a one-line brief and your three best-performing posts.
ClaudeClaudeAssistant
Deep reasoning, long documents, and agentic work. You work inside the real tool for all 24 minutes; the module ends when the deliverable above exists.
This module unlocks with Pro. Checkout is not open yet; early access costs nothing today, no card.
Edit out the AI tells and fact-check before publishing
A repeatable edit-and-fact-check checklist and a publish-ready set rewritten in your own voice.
ChatGPT16 min
Edit out the AI tells and fact-check before publishing
A repeatable edit-and-fact-check checklist and a publish-ready set rewritten in your own voice.
ChatGPTChatGPTAssistant
Conversational AI for writing, coding, and analysis. You work inside the real tool for all 16 minutes; the module ends when the deliverable above exists.
This module unlocks with Pro. Checkout is not open yet; early access costs nothing today, no card.
Repurpose one long asset into a thread, newsletter, and five captions
A full multi-channel set (thread, newsletter section, five captions) spun out of a single blog post or transcript.
Claude20 min
Repurpose one long asset into a thread, newsletter, and five captions
A full multi-channel set (thread, newsletter section, five captions) spun out of a single blog post or transcript.
ClaudeClaudeAssistant
Deep reasoning, long documents, and agentic work. You work inside the real tool for all 20 minutes; the module ends when the deliverable above exists.
This module unlocks with Pro. Checkout is not open yet; early access costs nothing today, no card.
Make quote cards and text-in-image graphics in Ideogram
A set of on-brand quote cards and thumbnails with clean, readable type where the words actually render right.
Ideogram18 min
Make quote cards and text-in-image graphics in Ideogram
A set of on-brand quote cards and thumbnails with clean, readable type where the words actually render right.
IdeogramIdeogramCreative
Text-to-image generation with best-in-class in-image text and typography. You work inside the real tool for all 18 minutes; the module ends when the deliverable above exists.
This module unlocks with Pro. Checkout is not open yet; early access costs nothing today, no card.
Art-direct campaign hero and mood visuals in Midjourney
Three locked hero and mood directions for a campaign, built from a one-line brief and your color and style references.
Midjourney22 min
Art-direct campaign hero and mood visuals in Midjourney
Three locked hero and mood directions for a campaign, built from a one-line brief and your color and style references.
MidjourneyMidjourneyCreative
Photorealistic and artistic image generation. You work inside the real tool for all 22 minutes; the module ends when the deliverable above exists.
This module unlocks with Pro. Checkout is not open yet; early access costs nothing today, no card.
Assemble carousels and resize every placement in Canva Magic Studio
One hero layout assembled into a finished carousel and resized for every platform placement, with type and brand kept yours.
Canva20 min
Assemble carousels and resize every placement in Canva Magic Studio
One hero layout assembled into a finished carousel and resized for every platform placement, with type and brand kept yours.
CanvaCanvaCreative
Design automation for anyone. You work inside the real tool for all 20 minutes; the module ends when the deliverable above exists.
This module unlocks with Pro. Checkout is not open yet; early access costs nothing today, no card.
Cut one long video into a dozen ranked clips with Opus Clip
A dozen captioned vertical clips from one webinar or podcast, ranked by hook strength.
Opus Clip20 min
Cut one long video into a dozen ranked clips with Opus Clip
A dozen captioned vertical clips from one webinar or podcast, ranked by hook strength.
Opus ClipOpus ClipVideo
AI video repurposing tool that turns long videos into captioned, reframed short clips ranked by virality. You work inside the real tool for all 20 minutes; the module ends when the deliverable above exists.
This module unlocks with Pro. Checkout is not open yet; early access costs nothing today, no card.
Re-time captions, trim, and brand the cuts in CapCut
Opus Clip's auto-cuts finished by hand: caption timing and typos corrected, trims tightened, and logo, end card, and brand overlays Opus Clip can't add, ready for Reels, Shorts, and TikTok.
CapCut16 min
Re-time captions, trim, and brand the cuts in CapCut
Opus Clip's auto-cuts finished by hand: caption timing and typos corrected, trims tightened, and logo, end card, and brand overlays Opus Clip can't add, ready for Reels, Shorts, and TikTok.
CapCutCapCutVideo
AI auto-captions, background removal, and smart reframe for short-form video editing. You work inside the real tool for all 16 minutes; the module ends when the deliverable above exists.
This module unlocks with Pro. Checkout is not open yet; early access costs nothing today, no card.
Produce no-camera avatar video from a script in HeyGen
A talking-head or avatar video produced from a script, with no camera or shoot day.
HeyGen24 min
Produce no-camera avatar video from a script in HeyGen
A talking-head or avatar video produced from a script, with no camera or shoot day.
HeyGenHeyGenCreative
AI avatar videos for marketing. You work inside the real tool for all 24 minutes; the module ends when the deliverable above exists.
This module unlocks with Pro. Checkout is not open yet; early access costs nothing today, no card.
Generate AI B-roll and short video from a prompt with Veo 3.1
A set of short B-roll and establishing clips generated from text prompts for cheap creative variation testing.
Google Veo18 min
Generate AI B-roll and short video from a prompt with Veo 3.1
A set of short B-roll and establishing clips generated from text prompts for cheap creative variation testing.
Google VeoGoogle VeoVideo
Text-to-video and image-to-video generation with synchronized native audio. You work inside the real tool for all 18 minutes; the module ends when the deliverable above exists.
This module unlocks with Pro. Checkout is not open yet; early access costs nothing today, no card.
Add voiceover and confirm its commercial rights in ElevenLabs
A voiceover track for a narrated Reel or Short, plus a check that your plan tier clears it for commercial use (paid tiers include the license, the free tier does not) so you know it is safe to publish.
ElevenLabs14 min
Add voiceover and confirm its commercial rights in ElevenLabs
A voiceover track for a narrated Reel or Short, plus a check that your plan tier clears it for commercial use (paid tiers include the license, the free tier does not) so you know it is safe to publish.
ElevenLabsElevenLabsAudio
Voice AI for studio-quality text-to-speech, voice cloning, dubbing, and conversational agents. You work inside the real tool for all 14 minutes; the module ends when the deliverable above exists.
This module unlocks with Pro. Checkout is not open yet; early access costs nothing today, no card.
Wire the week into one Buffer pipeline and close the analytics loop
A documented weekly pipeline that lands in a scheduled Buffer calendar, with top performers fed back into next week's brief.
BufferCapstone26 min
Wire the week into one Buffer pipeline and close the analytics loop
A documented weekly pipeline that lands in a scheduled Buffer calendar, with top performers fed back into next week's brief.
BufferCapstoneBufferCreative
AI Assistant drafts, repurposes, and tailors social posts per platform from a prompt. You work inside the real tool for all 26 minutes; the module ends when the deliverable above exists.
This module unlocks with Pro. Checkout is not open yet; early access costs nothing today, no card.
Free gets you started today. Pro unlocks all 8 paths when checkout opens, no card and no charge until then. See what Pro unlocks
Start here
Your first three actions
- Draft next week's posts in ChatGPT from a one-line brief and your three best-performing captions
- Turn one blog post into a thread, a newsletter section, and five captions with Claude
- Generate three on-brand campaign visuals in Midjourney using your existing color and style references
Workflows you'll actually run
- Feed ChatGPT a one-line brief plus your voice notes and get a full week of captions you edit instead of writing from scratch
- Write a talking-head script, produce an avatar video in HeyGen with no camera, then build the thumbnail and carousel around it in Canva
- Drop a 20-minute webinar or podcast into Opus Clip and pull a dozen captioned vertical clips ranked by hook strength
Common traps
Where people go wrong
Shipping ChatGPT drafts as-is, so everything sounds the same
Treat ChatGPT output as a rough draft, then rewrite it in your own voice and cut the tells like "in today's fast-paced world" before it goes out.
Bouncing between ChatGPT, Canva, and Opus Clip with no fixed pipeline, so every week starts from scratch
Assign one tool per step, like Opus Clip for clips and Canva for graphics, and run the same pipeline every week instead of tool-hopping.
Your first week
Your 7-day starting plan
A practical first week to get one real workflow running. Not a full roadmap, a place to start.
Pick one task
Choose the most repetitive job on that list, like weekly captions or chopping one video into clips, and ignore everything else for now.
Build a first workflow
Write one reusable ChatGPT or Claude prompt for that task with your voice, format, and a few examples baked in, so you stop starting from a blank page.
Test on real work
Run the prompt on this week's actual content, not a demo, and set the raw output next to what you would normally ship.
Improve the quality
Note exactly where the output missed, tighten the prompt, and add a visual step in Canva or Midjourney where words alone fall short.
Document the process
Write the workflow as numbered steps with the exact prompt pasted in, so you or a teammate can repeat it without rethinking it.
Decide what to scale
Pick the next task to systematize, like clipping long video with Opus Clip or a no-camera script in HeyGen, and put it on the calendar.
Progress signals
How you know you're improving
- Your first ChatGPT or Claude draft needs fewer edits before you would post it.
- You reach for the workflow by default instead of writing each piece from scratch.
- You can hand the documented steps to someone else and get back something usable.
Toolkit
Tools you'll master
Every tool here is a real product you can open today. Browse the full directory of 68 tools.
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