Learning Path

Design & Creative

Run a full brand and campaign pipeline with current AI design tools: concept board to commercially cleared assets, motion, and every placement size, while your judgment owns the last 40 percent the tools cannot deliver.

Beginner-friendly13 modules~4h 28m total6 tools

Finish with: A one-page pipeline doc and versioned prompt library that carries any brief from concept to finished, resized delivery every time

Who this path is for

In-house designers, art directors, and freelance creatives who own brand, campaign, and video work and keep losing the day to production instead of ideas.

Concepting a campaign eats a day in stock libraries and mood boards, and video means a budget and a shoot day you cannot always get. The work stalls in production, not ideas, and every finished asset still gets resized by hand for ten different placements.

Build next: Build one repeatable campaign pipeline: concept in Midjourney, lay it out in Figma Make, and ship channel-sized versions from Canva, all starting from a single brief.

Outcomes

What you'll be able to do

  • A locked campaign concept board plus a versioned prompt library you reuse on every brief
  • A commercially cleared hero asset and a cinematic 10-16s hero video, with no shoot or stock license required
  • A native SVG logo and icon system, plus one layout resized to every placement with your brand locked
Curriculum

What you'll actually build

13 modules, ~4h 28m of hands-on work. Every lesson centers on one tool and ends with a deliverable you keep.

Write prompts that beat the default AI look

A versioned prompt spec with attached style references that reliably produces usable, on-brief images instead of generic filler

MidjourneyFree starter lesson
18 min

MidjourneyCreative

Photorealistic and artistic image generation. You work inside the real tool for all 18 minutes; the module ends when the deliverable above exists.

Art-direct a campaign concept board in Midjourney

A locked board of three directions with one chosen look and the rationale for why it lands, ready to present to a client

Midjourney
24 min

MidjourneyCreative

Photorealistic and artistic image generation. You work inside the real tool for all 24 minutes; the module ends when the deliverable above exists.

This module unlocks with Pro. Checkout is not open yet; early access costs nothing today, no card.

Run a live realtime art-direction board in Krea

An infinite-canvas variant board you can drive live in a client meeting, with the winning frames exported

Krea
16 min

KreaCreative

Creative suite unifying image, video, and 3D generation, upscaling, and custom model training in the browser. You work inside the real tool for all 16 minutes; the module ends when the deliverable above exists.

This module unlocks with Pro. Checkout is not open yet; early access costs nothing today, no card.

Finish a brand-safe hero asset in Photoshop with Firefly

A retouched, commercially cleared hero image rebuilt at 2K using Generative Fill, Expand, and Remove

Adobe Firefly
26 min

Adobe FireflyCreative

Adobe's creative studio that generates commercially safe images, video, and audio across many models. You work inside the real tool for all 26 minutes; the module ends when the deliverable above exists.

This module unlocks with Pro. Checkout is not open yet; early access costs nothing today, no card.

Train a custom brand model in Firefly

A reusable Firefly custom model, available on Firefly's enterprise / GenStudio tier rather than a standard plan, tuned on your own images so generations default to your brand look instead of the generic AI aesthetic

Adobe Firefly
22 min

Adobe FireflyCreative

Adobe's creative studio that generates commercially safe images, video, and audio across many models. You work inside the real tool for all 22 minutes; the module ends when the deliverable above exists.

This module unlocks with Pro. Checkout is not open yet; early access costs nothing today, no card.

Design a typographic poster in Ideogram

A poster or ad with legible embedded copy and a saved Style Code you reuse to keep a campaign set consistent

Ideogram
20 min

IdeogramCreative

Text-to-image generation with best-in-class in-image text and typography. You work inside the real tool for all 20 minutes; the module ends when the deliverable above exists.

This module unlocks with Pro. Checkout is not open yet; early access costs nothing today, no card.

Build an on-brand composite in Nano Banana Pro

A brand-consistent composite built from your full style guide references, plus a localized-text variant for a second market

Nano Banana Pro
22 min

Nano Banana ProCreative

Gemini 3 Pro image generation and editing with accurate text and multi-subject blending. You work inside the real tool for all 22 minutes; the module ends when the deliverable above exists.

This module unlocks with Pro. Checkout is not open yet; early access costs nothing today, no card.

Generate a vector logo and icon set in Recraft

A native SVG logo and a style-locked icon set, cleaned up on anchor points and layers in Illustrator and ready for handoff

Recraft
22 min

RecraftCreative

Generates editable vector SVGs, logos, and mockups from text prompts for design work. You work inside the real tool for all 22 minutes; the module ends when the deliverable above exists.

This module unlocks with Pro. Checkout is not open yet; early access costs nothing today, no card.

Animate stills into a cinematic hero clip in Runway

A 10-16s hero clip with directed camera moves and Motion Brush animation, exported and finished in Premiere

Runway
24 min

RunwayCreative

AI video generation and editing. You work inside the real tool for all 24 minutes; the module ends when the deliverable above exists.

This module unlocks with Pro. Checkout is not open yet; early access costs nothing today, no card.

Generate a photoreal establishing shot in Veo 3

A photorealistic establishing shot with native synced audio, cut into your Runway sequence as the opening shot

Google Veo
16 min

Google VeoVideo

Text-to-video and image-to-video generation with synchronized native audio. You work inside the real tool for all 16 minutes; the module ends when the deliverable above exists.

This module unlocks with Pro. Checkout is not open yet; early access costs nothing today, no card.

Resize one layout to every placement with Canva Magic Resize

One hero layout shipped as every channel size using Magic Resize, with your Brand Kit logos, colors, and fonts applied

Canva
16 min

CanvaCreative

Design automation for anyone. You work inside the real tool for all 16 minutes; the module ends when the deliverable above exists.

This module unlocks with Pro. Checkout is not open yet; early access costs nothing today, no card.

Prototype interface screens in Figma Make

An interactive UI prototype generated from a brief in Figma Make, then rebuilt as native Figma Design frames with Auto Layout for a responsive, dev-ready handoff on product work

Figma Make
20 min

Figma MakeCreative

Figma's prompt-to-app tool that turns natural-language descriptions into interactive, code-backed prototypes. You work inside the real tool for all 20 minutes; the module ends when the deliverable above exists.

This module unlocks with Pro. Checkout is not open yet; early access costs nothing today, no card.

Assemble your repeatable brief-to-delivery pipeline

A one-page pipeline doc and versioned prompt library that carries any brief from concept to finished, resized delivery every time

MidjourneyCapstone
22 min

MidjourneyCreative

Photorealistic and artistic image generation. You work inside the real tool for all 22 minutes; the module ends when the deliverable above exists.

This module unlocks with Pro. Checkout is not open yet; early access costs nothing today, no card.

Free gets you started today. Pro unlocks all 8 paths when checkout opens, no card and no charge until then. See what Pro unlocks

Start here

Your first three actions

  1. Draft three campaign directions in Midjourney from a one-line brief
  2. Turn a still product shot into a 5-second motion clip in Runway
  3. Resize one hero layout into every channel size in Canva

Workflows you'll actually run

  • Art-direct a campaign in Midjourney: generate concept boards, iterate toward one consistent look, and lock the direction before production starts
  • Cut a 15-second cinematic hero video in Runway from a handful of stills and prompts, with camera moves you would otherwise shoot on set
  • Generate a scalable vector logo in Recraft and pair it with brand-safe, commercially cleared imagery from Adobe Firefly
Common traps

Where people go wrong

Shipping the first Midjourney render as the final asset
Use Midjourney and Adobe Firefly to explore directions, then rebuild the real asset in Figma Make or Recraft where you control type, grid, and brand instead of accepting the default AI look.
Collecting new tools instead of building a workflow
Assign one tool per job (Runway for video, Recraft for vector, Canva for fast layouts) and standardize a repeatable pipeline instead of restarting in whatever launched this week.
Your first week

Your 7-day starting plan

A practical first week to get one real workflow running. Not a full roadmap, a place to start.

  1. Audit the workflow

    Map where your week actually goes and mark which steps eat the day, whether that is concepting from a blank moodboard, hand-resizing a hero into ten placements in Canva, or waiting on a shoot you could rough out in Midjourney.

  2. Pick one task

    Circle the single job you repeat most, like resizing one layout into every channel size, and commit that one task to Canva for the week instead of touching all six tools at once.

  3. Build the pipeline

    Wire a two-step flow from a one-line brief: draft three directions in Midjourney, then rebuild the winner in Figma Make where you control the type, grid, and brand instead of shipping the raw render.

  4. Test on real work

    Run that pipeline on a live brief already on your desk, not a demo, and time it against how long the manual version took so you know if it actually saved anything.

  5. Fix the AI look

    Kill what reads as default: swap generic renders for brand-safe, commercially cleared imagery in Adobe Firefly, and rebuild any logo or mark as clean, scalable vector in Recraft.

  6. Write it down

    Turn the pipeline into a repeatable checklist, noting the Midjourney prompt that worked, the Figma Make frames you reused, and the Canva resize preset that shipped it, so tomorrow you follow steps instead of guessing.

  7. Decide what scales

    Pick the next job worth systematizing, like turning your best stills into 5-second motion clips in Runway, and leave the low-volume work manual until it earns a pipeline of its own.

Progress signals

How you know you're improving

  • Your first Midjourney board lands the direction in two or three rounds instead of a dozen
  • You reach for the pipeline on a new brief without rebuilding it from scratch
  • Assets clear review without the 'this looks AI' note, because the type and imagery are yours
Toolkit

Tools you'll master

MidjourneyAdobe FireflyNano Banana ProIdeogramRecraftRunway

Every tool here is a real product you can open today. Browse the full directory of 68 tools.

Not sure this is your path?

The starter lesson is free, so open it and see. Or take the free assessment: it reads where your comeback stands and recommends the comeback course to start with.