Lesson 8 of 830 min

Turning services into a business

Place your offer on the leverage ladder, pick the next rung, and convert a client to a retainer tied to a real trigger, with the money and entity basics set to your revenue and runway.

Inside this lesson

4 short teaching sections
A 6-step action checklist
Copy-paste template: Leverage Ladder, Retainer-Conversion Scripts, and Entity Decision Logic
A worked example
4 common mistakes to avoid

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