Personal Brand Rebuild
A visibility system built for the hardest version of the problem: rebuilding your public reputation after a firing or layoff. Positioning with no current title to lean on, proof that never exposes a former employer, a narrative that makes the exit one calm sentence, control over what a recruiter finds when they search your name, and a networking method that runs on 30 to 45 minutes a day.
Who it is for: You have real expertise but almost no public presence, and you want to build one, a point of view, a content rhythm, an audience, so opportunities start finding you instead of chasing every one by hand.
What you walk away with: A live visibility system built for a post-exit rebuild: a published positioning statement and headline that need no current title, three white-space content pillars, a running posting rhythm with a 40-hook swipe file, one anonymized proof artifact, a rehearsed narrative, a controlled name search, a warm target list, a scored authority stage, and a 30-day operating calendar in motion.
Write the one sentence people use to describe you
Choose a lane (pivot or same-lane), then write and publish a one-sentence positioning statement so specific it survives with no company name attached and someone who knows your work can repeat it correctly.
5 short sections · 5 action steps · copy-paste template: Post-Exit Positioning Kit: Decision Tree + Statement + Headline
Curriculum
9 lessons · lesson 1 is free · the rest unlocks with Premium
- 1Write the one sentence people use to describe youChoose a lane (pivot or same-lane), then write and publish a one-sentence positioning statement so specific it survives with no company name attached and someone who knows your work can repeat it correctly. Includes template: Post-Exit Positioning Kit: Decision Tree + Statement + Headline.FREE40 min
- 2Choose the three topics you want your name attached toChoose three or four pillars tied to your primary goal, each narrowed to a white-space angle you can own, each loaded with enough angles that you never face a blank page. Includes template: Content Pillar Map + Pillar-to-Opportunity Map.30 min
- 3Build a posting system that survives a bad weekSet up a four-part posting system (idea inbox, post skeleton, weekly write block, daily engage block), armed with a 40-hook swipe file and a dead-post autopsy, that holds at two to three posts a week even in a bad week. Includes template: Post Skeleton + Comeback Hook Swipe File (40) + Dead Post Autopsy.40 min
- 4Show the work instead of claiming the titleTurn one real past win into a published, properly anonymized mini case study and start the proof folder you will reuse in outreach and interviews. Includes template: Mini Case-Study Template + Proof Idea List.35 min
- 5Turn the disruption into a coherent storyBuild one four-beat narrative that powers your LinkedIn About, your 30-second spoken intro, and a calm two-to-three-sentence answer to "what happened." Includes template: Narrative Arc + About + "What Happened" Script.30 min
- 6Control what a recruiter finds when they Google your nameAudit exactly what a recruiter finds when they search your name, then start pushing your own accurate proof above any stale, former-employer, or namesake result. Includes template: Name-Search Reputation Audit + SERP-Control Playbook.35 min
- 7Let your content do the networkingBuild a 20-to-30-person target list and start warming it with substantive comments and contribution-first messages instead of cold asks. Includes template: Contribution-First Scripts + Comment Framework + Tracker.25 min
- 8Sequence the 90 days so authority compoundsScore yourself on the five-stage authority diagnostic, identify your current stage as the lowest one not yet steady, and commit to the single highest-leverage action it names. Includes template: Scored Authority Diagnostic.40 min
- 9Run your first 30 days of visibilityRun a day-by-day 30-day operating calendar at 30-45 min/day, log five numbers on a weekly scorecard tied to your authority stage, and use the day-30 decision rule to choose the next 30 days. Includes template: 30-Day Operating Calendar + Weekly Scorecard + Day-30 Decision Rule.40 min
The full course unlocks with Premium
Premium is $99.99/month and opens soon. Join early access and you are first in line the moment checkout opens. Nothing is charged today.
Why Premium: this is the advanced layer, built for higher-stakes situations like executive searches, going independent, complex offers and equity, and deeper AI systems. Premium includes everything in Pro.
See PremiumWhat you will have by the end
- A published positioning statement and rewritten LinkedIn headline that survive with no company name attached and anyone can repeat back accurately
- Three to four named content pillars, each narrowed to a white-space angle and loaded with 10 angles, saved as your quarterly content map
- A running posting system: two recurring calendar blocks, an idea inbox, a reusable post skeleton, and the 40-hook comeback swipe file
- At least one published, anonymized proof-of-work artifact saved to a reusable proof folder
- A rewritten LinkedIn About, a 30-second spoken narrative, and a calm "what happened" answer, all built from one four-beat arc
- A completed name-search reputation audit and a SERP-control plan that pushes your own proof above stale or former-employer results
- A target list of 20 to 30 people and a contribution-first outreach habit in motion
- A scored authority diagnostic identifying your current stage and the single next action to advance it
- A 30-day operating calendar underway or complete, with your five numbers tracked and the day-30 decision rule applied to set the next 30
Includes 7 copy-pasteable resources (scripts, checklists, worksheets) in the resource vault.